IDEAS, OPINIONS & THE OCCASIONAL RANT.
I write about branding, marketing, websites, SEO, small business and the stuff that makes me think: "Surely we're not still doing it this way."
Some of it is practical. Some of it is strategic. Some of it is probably more opinionated than necessary. That's sort of the point.
The Difference Between Marketing and Branding
I hate to be the bearer of bad news, but not that much. You are wasting your budget.
Print Is Dead! or Is it?
“Print is dead." It's a message we are bombarded with constantly, but is it true?
Oh Snap! Why Putting Your Best Images Forward Effects Your Bottom Line
If a picture is worth a thousand words, a striking product image is worth a thousand website visits.
Think Right (and Left) About Your Marketing
If I asked you, is your marketing right or left-brained…would you know?