Can I get your name?
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Can I get your email address?
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What is your company's name?
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What inspired you to use this name? What's the story behind it?
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Where can I find your company online?
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Website and Social Media links are great!
What industry are you in?
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What products/services do you provide?
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How will, or how does your company currently generate revenue?
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This could be through e-commerce, brick & mortar, retail, subscriptions, etc.
How long have you been in business? Why did you start it? Where do you see it in 10 years? Is there a great story about your business that can be part of your branding?
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What are a few words you would use to describe your company? Why?
What best describes your company's size?
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It's just me!
2-5 Employees
6-10 Employees
11-20 Employees
21-50 Employees
51+ Employees
Who are your major competitors?
What sets you apart from them?
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Why should a customer choose you over the competition?
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What problems do you solve for your customers, or what impact (big or small) does your business have on their lives?
Who is your perfect customer?
What is their gender, age, socioeconomic status and hobbies? Where will they interact with your brand? All information is helpful because at the end of the day, the design is for them.
What services are you looking for?
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Naming
Brand Strategy
Logo/Visual Identity Design
Package Design
Website Design Only
Stationery, Collateral, Merch, etc.
SEO
Social Media
Digital Ads
Print Ad
Social Media Ads
Outdoor Ads / Vehicle Wrap
Do you require online payment on your website? (E-commerce)
Yes
No
Written Content
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I will supply
I will need you to write and I will offer feedback
I'm not sure
Images
I will supply images
I need to to source images
Not sure yet
Please include any specific details about what you're looking for if necessary.
If you have an existing logo/brand/website/etc. and are looking to start fresh, what about your current design isn't working for you?
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When would you like to start the project?
When would you like to have it completed?
What are you risking by not doing this project?
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What metrics will make this project a success for you?
Will this project help you reach certain revenue goals within 1 year? 2 years? 5 years? How much additional revenue do you project?
This is without a doubt an investment so let's get you a solid return!
Is there anything else about this project that we haven't covered that is important?
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Anything that must be included? Avoided? Considered? Links to designs you like, styles, colours, etc. are all helpful.
How did you find me?
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