WALK YOU THROUGH

LOGO DESIGN FOR A LONDON ONTARIO END OF LIFE DOULA

I partnered with Walk You Through to create a logo and visual identity for their new end of life doula services company in London, Ontario.

Death and dying is a time that deserves reverence, so creating a logo and identity for this type of service business need to reflect that.

End of Live Doula services is a newer industry, and therefore the brand needed to have a distinct look that wasn’t too bold and in your face. The brand wants raise awareness and to reach new customers as they start out.

Their fundamental belief is that we all have the right to a death that is dignified, so we needed to keep this in mind as we set out to create the brand - trust, connection, compassion, non-judgement, support and love is what they needed their visual identity to portray.

The curving path represents the walk a client and takes with Walk You Through, the two trees symbolize the relationship formed, the heart is for love and the colours of the foliage were chosen to vsiualize the fall/autumn of someone’s life.