HOLISTIC PEARL

BRANDING + WEB DESIGN FOR A LONDON ONTARIO CERTIFIED REFLEXOLOGIST

Holistic Pearl is a new business located at OEV Health Headquarters in London Ontario. Meg provides personalized reflexology services for individuals looking for holistic therapies which are forms of healing that work to treat the whole person, incorporating mind, body, and soul to achieve optimal health and wellness.

Meg came to me, knowing that she needed a visual identity and website that would effectively conveyed her vision to prospective clients. To remain relevant and engaging from a visual perspective, a unique a personal feel was needed to communicate her warmth, trust, and connection to people. 

An understanding about Meg’s business was facilitated through a research and discovery process, including a deep dive into her future aspirations. This was paired with sector insight and a competitive scan to understand of all people offering similar services in the community. This research provided the foundation for the development of her new brand identity and the creative direction for Holistic Pearl’s look and feel.

The new website, developed through an iterative planning process with Meg’s direction, was designed to showcase her current offerings, while taking much consideration into future services, and clear calls to action for her audience.